Flows do the heavy lifting, campaigns add the spikes
Welcome series, abandoned cart, and post-purchase flows typically generate the majority of email-attributed revenue on autopilot. We build and refine these first, before investing heavily in one-off campaign sends.
Segmentation built on purchase behavior, not just engagement
Klaviyo’s real strength is behavioral segmentation — VIP customers, lapsed buyers, category-specific interest. We build segments around what people actually bought, not just who opened an email.
SMS gets used deliberately, not as a volume play
SMS has a lower tolerance for over-messaging than email. We reserve it for genuinely time-sensitive or high-value sends rather than duplicating every email campaign as a text.
