Category page architecture matters more than any single product page
Category and collection pages typically carry more organic search weight than individual product pages. Getting that structure right early saves a painful re-architecture later.
Out-of-stock and discontinued products need a real strategy
Deleting out-of-stock product pages wastes the SEO equity they’ve built. We handle these with proper redirects or notify-me pages rather than dead links that leak ranking value.
Site speed matters more on ecommerce than almost anywhere else
Slow product and cart pages cost both rankings and conversions directly. Image optimization and checkout-flow performance get treated as SEO work, not just a UX nice-to-have.
