CRO starts with understanding where visitors actually drop off
Before testing anything, we look at where in the funnel visitors are leaving, using session recordings, heatmaps, and funnel analysis, rather than guessing at what might be wrong with a page based on assumptions.
Testing needs enough traffic to actually reach a valid conclusion
Running an A/B test on a page with limited traffic can produce a result that looks meaningful but is actually just noise. Part of a proper CRO process is being honest about which pages have enough volume to test reliably and which need a different, more qualitative approach instead.
Small, compounding changes usually beat one big redesign
A full page redesign is a single large bet that can just as easily hurt conversion as help it. Incremental, tested changes, to headlines, form length, page layout, one variable at a time, build a clearer picture of what is actually driving the improvement.
