Traditional SEO is necessary but no longer sufficient
Ranking #1 in classic search results doesn’t guarantee an AI Overview or ChatGPT citation — those systems pull from differently-structured, more directly-answerable content, sometimes from lower-ranked pages.
Schema markup is how AI systems understand your content
Structured data — Organization, Article, FAQ, and Product schema — gives AI crawlers explicit signals about what your page actually says, rather than making them infer it from unstructured text.
Content needs to answer the question in the first two sentences
AI summarization tools extract and cite content that states its answer plainly near the top of a section, not content that builds to an answer after several paragraphs of setup.
