Subscriber history and consent records migrate first
Before any journey gets rebuilt, we migrate contact records, consent and opt-in status, and engagement history — the data your compliance and deliverability actually depend on, not just names and email addresses.
Rebuild automations, don't just import them
Journey Builder doesn’t work like most other platforms’ automation tools. Porting logic 1:1 usually produces something that runs but doesn’t match original intent — we rebuild each automation against what Marketing Cloud can actually do.
Protect sender reputation during the cutover
Switching ESPs resets your sending reputation with mailbox providers. We plan a gradual volume ramp-up on the new sending domain rather than an overnight full-volume switch, avoiding a deliverability cliff right when the migration needs to succeed.
